Key factors of online bank brand choice intention - Basing on mainland China online banks (EI收录) | |
Liao, Junfeng[1]; Cheng, Rui[2]; Wang, Zhongqiang[3] | |
会议名称 | IEEM2010 - IEEE International Conference on Industrial Engineering and Engineering Management |
会议日期 | December 7, 2010 - December 10, 2010 |
会议地点 | Macao, China |
关键词 | Industrial engineering Industry |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/2063199 |
专题 | 华南理工大学 |
作者单位 | 1.[1] School of Economics and Commerce, South China University of Technology, Guangzhou, China 2.[2] College of Business, City University, Hongkong, Hong Kong 3.[3] Warwick Manufacturing Group, University of Warwick, Coventry, United Kingdom |
推荐引用方式 GB/T 7714 | Liao, Junfeng[1],Cheng, Rui[2],Wang, Zhongqiang[3]. Key factors of online bank brand choice intention - Basing on mainland China online banks (EI收录)[C]. 见:IEEM2010 - IEEE International Conference on Industrial Engineering and Engineering Management. Macao, China. December 7, 2010 - December 10, 2010. |
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