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	The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study
	Eun Mi Lee; Jung Ok Jeon; Qin Li; Hyun Hee Park
刊名	Journal of Global Scholars of Marketing Science
	2015
卷号	Vol.25 No.2页码:142-152
关键词	scarcity message type message framing need for cognitive closure impulse buying cross-cultural
ISSN号	2163-9159;2163-9167
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/1891467
专题	辽宁师范大学
作者单位	1.a College of Business Administration, Pukyong National University, Busan, South Korea 2.School of Business Administration, Kyungpook National University, Daegu, South Korea 3.School of Chinese Language and Literature, Liaoning Normal University, Liaoning, China
推荐引用方式 GB/T 7714	Eun Mi Lee,Jung Ok Jeon,Qin Li,et al. The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study[J]. Journal of Global Scholars of Marketing Science,2015,Vol.25 No.2:142-152.
APA	Eun Mi Lee,Jung Ok Jeon,Qin Li,&Hyun Hee Park.(2015).The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study.Journal of Global Scholars of Marketing Science,Vol.25 No.2,142-152.
MLA	Eun Mi Lee,et al."The differential effectiveness of scarcity message type on impulse buying: A cross-cultural study".Journal of Global Scholars of Marketing Science Vol.25 No.2(2015):142-152.

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