A Probabilistic Mechanism Design for Online Auctions

doi:10.1109/ACCESS.2017.2705120

CORC > 自动化研究所 > 中国科学院自动化研究所 > 复杂系统管理与控制国家重点实验室 > 先进控制与自动化团队

	A Probabilistic Mechanism Design for Online Auctions
	Zhang, Jie1,2,4,5 ; Li, Linjing1 ; Wang, Fei-Yue1,2,3,4
刊名	IEEE ACCESS
	2017
卷号	2017 期号:.5 页码:10782-10794
关键词	Mechanism Design Online Auctions Randomized Mechanisms E-commerce Computational Experiments Probabilistic Mechanism Design
DOI	10.1109/ACCESS.2017.2705120
文献子类	Article
英文摘要	Recently, there has been a rapid growth of the online auctions in e-commerce platforms, in which small and/or medium-sized enterprises (SMEs) heavily depend on the advertising systems. In this paper, we design flexible mechanisms to reduce the competition of SMEs without affecting competitive large companies in order to maximize the profit of e-commerce platform and to keep the ecosystem healthy. A probabilistic pricing mechanism design approach is investigated for online auctions. Utilizing this approach, we introduce the notation of simple mechanisms as a tool for designing new mechanisms. Based on a simple and a classical, the proposed mechanism probabilistic mechanisms are designed and their properties are analyzed. Furthermore, we devise two mechanism design algorithms for different application scenarios. Experiments are presented to demonstrate the flexibility and the effectiveness of the proposed probabilistic mechanism design approach.
WOS关键词	AD AUCTIONS
WOS研究方向	Computer Science ; Engineering ; Telecommunications
语种	英语
WOS记录号	WOS:000404360000067
资助机构	National Natural Science Foundation of China(71402178 ; 61233001 ; 61374105 ; 61533019 ; 71232006 ; 71202169 ; 71472174)
内容类型	期刊论文
源URL	[http://ir.ia.ac.cn/handle/173211/15252]
专题	自动化研究所_复杂系统管理与控制国家重点实验室_先进控制与自动化团队
作者单位	1.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing 100190, Peoples R China 2.Qingdao Acad Intelligent Ind, Inst Parallel Econ, Qingdao 266000, Shandong, Peoples R China 3.Natl Univ Def Technol, Res Ctr Computat Expt & Parallel Syst Technol, Changsha 410073, Hunan, Peoples R China 4.Univ Chinese Acad Sci, Sch Econ & Management, Beijing 100049, Peoples R China 5.Univ Chinese Acad Sci, Sch Comp & Control Engn, Beijing 100049, Peoples R China
推荐引用方式 GB/T 7714	Zhang, Jie,Li, Linjing,Wang, Fei-Yue. A Probabilistic Mechanism Design for Online Auctions[J]. IEEE ACCESS,2017,2017(.5):10782-10794.
APA	Zhang, Jie,Li, Linjing,&Wang, Fei-Yue.(2017).A Probabilistic Mechanism Design for Online Auctions.IEEE ACCESS,2017(.5),10782-10794.
MLA	Zhang, Jie,et al."A Probabilistic Mechanism Design for Online Auctions".IEEE ACCESS 2017..5(2017):10782-10794.