Typology of online consumers motivations and clickstream data | |
Chen, X (Chen, Xi); Li, SS (Li, Shuang-shuang); Chen, YW (Chen, Yi-wen) | |
2014 | |
会议日期 | JAN 02-04, 2014 |
会议地点 | Sanya, PEOPLES R CHINA |
关键词 | Online Shopping Consumer Motivations Clickstream Data Typology |
卷号 | 472 |
DOI | 10.4028/www.scientific.net/AMM.472.437 |
页码 | 437-442 |
英文摘要 | This study described a five-factor typology of online consumers' motivations labeled as the functional shopper, the following shopper, the surfing shopper, conflicting shopper and e-laggard, and a five-factor typology of the clickstream data labeled as the functional browser, the hedonic browser, the impulsive browser, the comparative browser and the knowledge building browser by cluster analysis. A correspondence analysis for two typologies demonstrated an independent cluster frame with limited correspondence. Theoretical and marketing implications are discussed. |
会议录 | Applied Mechanics and Materials
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语种 | 英语 |
内容类型 | 会议论文 |
源URL | [http://ir.psych.ac.cn/handle/311026/26767] ![]() |
专题 | 心理研究所_中国科学院行为科学重点实验室 |
作者单位 | Chinese Acad Sci, Inst Psychol, Key Lab Behav Sci, 16 Lincui Rd, Beijing 100101, Peoples R China. |
推荐引用方式 GB/T 7714 | Chen, X ,Li, SS ,Chen, YW . Typology of online consumers motivations and clickstream data[C]. 见:. Sanya, PEOPLES R CHINA. JAN 02-04, 2014. |
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