Attribute salience in graphical representations affects evaluation

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	Attribute salience in graphical representations affects evaluation
	Sun, Yan ; Li, Shu1 ; Bonini, Nicolao 2; Li S(李纾)
刊名	JUDGMENT AND DECISION MAKING
	2010-06-01
卷号	5 期号:3 页码:151-158
关键词	scale manipulation focus bias salience graphical representation judgment and decision making
ISSN号	1930-2975
文献子类	Article
英文摘要	By manipulating the scale in graphs, this study demonstrated a new evaluation bias caused by attribute salience in graphical representations. That is, (de) compressing the graph axis scale changed the relative distance with respect to the options of a given attribute and thus changed the salience of the information in graphical representations. Experiment 1 showed that the differences in the graphical representations had a significant impact on the evaluation. Experiment 2 repeated the scale manipulation effect in a different scenario and extended it to a multi-options context. Experiment 3 disentangled the effect of scale distance manipulation from the other variables (e.g., scale resolution and assignment of attributes to axes) and further supported the finding of Experiment 1. These results indicated that attribute salience in graphical representations clearly affects evaluations and that graphs can be manipulated to cause very different impressions of the same data. This finding is not consistent with the axioms of normative economic theory. Experiment 3 also tested the attribute importance hypothesis, but the evidence indicated that the participants did not regard the longer axis as the more important attribute. Finally, we related our findings to the impact of visual processing on decision making and discussed them from the perspective of two-system cognitive theory.
学科主题	认知心理学
资助项目	三室李纾课题组
语种	英语
WOS记录号	WOS:000279250800002
公开日期	2011-12-02
内容类型	期刊论文
源URL	[http://ir.psych.ac.cn/handle/311026/7202]
专题	心理研究所_中国科学院心理研究所回溯数据库(1956-2010) 心理研究所_社会与工程心理学研究室
通讯作者	Li S(李纾)
作者单位	1.Chinese Acad Sci, Inst Psychol, Ctr Social & Econ Behav, Beijing 100101, Peoples R China 2.Univ Trent, Dept Cognit Sci & Educ, Trento, Italy
推荐引用方式 GB/T 7714	Sun, Yan,Li, Shu,Bonini, Nicolao,et al. Attribute salience in graphical representations affects evaluation[J]. JUDGMENT AND DECISION MAKING,2010,5(3):151-158.
APA	Sun, Yan,Li, Shu,Bonini, Nicolao,&李纾.(2010).Attribute salience in graphical representations affects evaluation.JUDGMENT AND DECISION MAKING,5(3),151-158.
MLA	Sun, Yan,et al."Attribute salience in graphical representations affects evaluation".JUDGMENT AND DECISION MAKING 5.3(2010):151-158.