Color preference of Chinese college students

	Color preference of Chinese college students
	L. Zhang; X. L. Fu
	2004
会议日期	2004
会议地点	Beijing
页码	497-497
英文摘要	Color block and color word were used, in two experiments, to investigate the color preference of Chinese College students. In experiment 1 participant’s preferences to color were examined by means of paired comparisons. In experiment 2, participants had to give an order to color based on their preference. The results showed that: 1, Blue, green and white were the more popular colors to Chinese College students at present. Blue is the most popular color in the three colors. 2, Color preference was influenced by the method of investigation and the representation form of color.
资助机构	IUPsyS
学科主题	认知心理学
语种	英语
WOS记录号	WOS:000226118004495
内容类型	会议论文
源URL	[http://ir.psych.ac.cn/handle/311026/6214]
专题	心理研究所_中国科学院心理研究所回溯数据库(1956-2010)
推荐引用方式 GB/T 7714	L. Zhang,X. L. Fu. Color preference of Chinese college students[C]. 见:. Beijing. 2004.