Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value | |
Ma, M; Li, ZH; Chen, JY | |
刊名 | EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
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2008-05-16 | |
卷号 | 187期号:1页码:313-326 |
关键词 | marketing customer lifetime value Markov chain model phase-type distribution |
ISSN号 | 0377-2217 |
通讯作者 | Li, ZH (reprint author), Lanzhou Univ, Sch Math & Stat, Lanzhou 730000, Peoples R China. |
学科主题 | Business & Economics; Operations Research & Management Science |
出版地 | AMSTERDAM |
语种 | 英语 |
WOS记录号 | WOS:000251891000021 |
内容类型 | 期刊论文 |
源URL | [http://ir.lzu.edu.cn/handle/262010/117982] ![]() |
专题 | 数学与统计学院_期刊论文 |
推荐引用方式 GB/T 7714 | Ma, M,Li, ZH,Chen, JY. Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2008,187(1):313-326. |
APA | Ma, M,Li, ZH,&Chen, JY.(2008).Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,187(1),313-326. |
MLA | Ma, M,et al."Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value".EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 187.1(2008):313-326. |
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