Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

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	Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value
	Ma, M; Li, ZH; Chen, JY
刊名	EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
	2008-05-16
卷号	187 期号:1 页码:313-326
关键词	marketing customer lifetime value Markov chain model phase-type distribution
ISSN号	0377-2217
通讯作者	Li, ZH (reprint author), Lanzhou Univ, Sch Math & Stat, Lanzhou 730000, Peoples R China.
学科主题	Business & Economics; Operations Research & Management Science
出版地	AMSTERDAM
语种	英语
WOS记录号	WOS:000251891000021
内容类型	期刊论文
源URL	[http://ir.lzu.edu.cn/handle/262010/117982]
专题	数学与统计学院_期刊论文
推荐引用方式 GB/T 7714	Ma, M,Li, ZH,Chen, JY. Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2008,187(1):313-326.
APA	Ma, M,Li, ZH,&Chen, JY.(2008).Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value.EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,187(1),313-326.
MLA	Ma, M,et al."Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value".EUROPEAN JOURNAL OF OPERATIONAL RESEARCH 187.1(2008):313-326.