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	一种产品族演进评价方法研究; Evaluating Product Family for Mass Customization
	王浩伦 ; 侯亮 ; 赖荣燊
	2011
关键词	大规模定制 产品族 演进 评价 mass customization product family evolution evaluation
英文摘要	为了实现产品族演进创新和全面地评估企业现有产品族运行状况,提出了面向大规模定制的产品族演进评价方法,建立了包括行业竞争者在内的产品族比较评价流程模型。该流程主要有三步:第一步是分析产品族在市场、技术和通用性三方面的评价指标,根据不同企业发展战略进一步确定各企业产品族的综合评价值;第二步是在定性和定量基础上分析了影响企业产品族的不可控和可控因素,通过线性回归模型建立产品族综合评价值与影响因素之间的量化关系并得到行业产品族水平值;第三步是通过本企业产品族评价值与行业产品族水平值相比较分析进而做出决策。最后,以国内50轮式装载机产品族评价案例说明了该方法的可行性。; Product family design and platform-based product development have received increasing attention because of mass customization.Mass customization enables companies to provide personalized products to satisfy individual customer requirements and simultaneously achieve economies of scale in production.The success of mass customization in production relies on the support of core technology and organization.Technology,resource,and product platform must be upgraded in order to cope with market changes and improve a firm's product innovation capability.The challenge in product family innovation and evolution is to evaluate and judge the current situation of product family.In order to achieve the evolutionary innovation of product family and thoroughly evaluate operational conditions of the existing product family in an enterprise,we present a method to evaluate the product family for mass customization and a comparative evaluation process model for the product family from main competitors.Our proposed evaluation method involves three main stages: The first stage is to analyze product family evaluation indexes.The indexes used to evaluate a company's product family can be developed by conducting market,technology,and commodity analysis,as well as benchmarking other manufacturers in the same industry.The evaluation index enables us to derive a list of comprehensive values to evaluate the development strategies of different enterprises and their competitors.The second stage is to analyze factors having influence on the demand for product family.We categorize these factors into uncontrollable and controllable factors,and qualitatively analyze and establish their relationships from three aspects: market,technology,and commonalty.We also calculate values of those influencing factors for a studied enterprise and its competitors based on dynamic competition conditions in the same industry.The last stage is to conduct a comprehensive analysis and make decisions based on the analysis results.We use the Linear Regression Model to determine comprehensive evaluation values based on the values of influencing factors calculated in the second stage.We also compare enterprise evaluation values with industry evaluation values for the same product family in three conditions.If a company's comprehensive evaluation values are lesser than those of the industry,products manufactured in the enterprise are not so competitive and the enterprise needs to upgrade the product family in order to stay competitive.If a company's comprehensive evaluation values equal to those of the industry,the company has to improve the product family.If a company's comprehensive evaluation values are greater than those of the industry,the company's products are competitive,and the company needs to continuously maintain the product family status.Lastly,our proposed evaluation method is applied to a product family of 40 wheel loaders in China to assess the feasibility of this method.; 国家自然科学基金资助项目(70772093);福建省科技重大专项专题资助项目(2008HZ0002-1)
语种	zh_CN
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/105447]
专题	航空航天－已发表论文
推荐引用方式 GB/T 7714	王浩伦,侯亮,赖荣燊. 一种产品族演进评价方法研究, Evaluating Product Family for Mass Customization[J],2011.
APA	王浩伦,侯亮,&赖荣燊.(2011).一种产品族演进评价方法研究..
MLA	王浩伦,et al."一种产品族演进评价方法研究".(2011).

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