| 浅析铁路广告媒体发展与创新; On the railway advertising media development and innovation | |
| 王福亭 ; Wang Fu Ting | |
| 2014-07 | |
| 关键词 | 铁路广告 媒体形式 资源整合 媒体创新 Railway formsof advertising media resources integrated media innovation |
| 英文摘要 | 中国有着四通八达的铁路运输网，以亿计算的庞大客运量，广泛的覆盖区域和受众群，如此得天独厚的传播优势，使铁路广告成为一个充满巨大潜力的广告市场。当前我国市场经济飞速发展，铁路广告市场化趋势日益凸显，另一方面我国铁路事业飞速发展，迎来了高速铁路时代。如何充分把握铁路发展的有利时机，顺应时代的发展潮流，探索新的铁路广告发展模式，成为摆在铁路广告人面前的重要课题。本文对中国铁路广告媒体的发展、现状以及在经营过程中遇到的问题进行深入分析，并有针对性的提出一些改进建议。 China has a network of railway transportation network, the huge passenger traffic in million calculations,extensive coverage and audience,with so unique advantages, so fullof hug erailway advertising as a potential advertising market.The current rapid development of China's market economy,the railway advertising to highlight the growing trend of the market,onthe other hand,the rapid development of China's railway undertaking,and we are in the era of high-speed rail.How to fully grasp the favorable opportunity of railway development,follow the development trend of the times,to explore newdevelopment model rail road ad,placed in front of the railway advertisingan important issue.In this paper,the development of China's railway advertising media, current situationand the problem sencounteredin the course of business conductin-depth analysis,and targeted to make some suggestions for improvement. |
| 语种 | 中文 |
| 出版者 | 《现代广告》杂志社 |
| 内容类型 | 期刊论文 |
| 源URL | [http://dspace.xmu.edu.cn/handle/2288/80596]  |
| 专题 | 2014年第12期 |
| 推荐引用方式 GB/T 7714 | 王福亭,Wang Fu Ting. 浅析铁路广告媒体发展与创新, On the railway advertising media development and innovation[J],2014. |
| APA | 王福亭,&Wang Fu Ting.(2014).浅析铁路广告媒体发展与创新.. |
| MLA | 王福亭,et al."浅析铁路广告媒体发展与创新".(2014). |
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