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	Research on the Product Platform Life Cycle and Its Management Strategies
	Wang, Haolun ; Hou, Liang ; Li, Miao ; Wang, Shuaifeng ; Hou L(侯亮)
	2011
英文摘要	Conference Name:International Conference on Engineering Design and Optimization (ICEDO 2010). Conference Address: Ningo, PEOPLES R CHINA. Time:OCT 28-30, 2010.; As Mass Customization has become the main production mode of company, a growing number of companies begin to accept and implement product platform strategy. For the better understanding of product platform innovation and management, the Product Platform Life Cycle (PPLC) theory and its corresponding management strategies are proposed. Firstly, based on the theory of product platform, this paper proposes mathematical model for PPLC and the stages of Planning, Development, Application and Recession in PPLC are divided qualitatively. Then characteristics of the four stages of PPLC are pointed out. According to the characteristics of various stage and disturbance factors, the management strategies in various stages of PPLC are put forward.
语种	英语
出处	http://dx.doi.org/10.4028/www.scientific.net/AMM.37-38.1105
出版者	APPL MECH MATER
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/86034]
专题	物理技术－会议论文
推荐引用方式 GB/T 7714	Wang, Haolun,Hou, Liang,Li, Miao,et al. Research on the Product Platform Life Cycle and Its Management Strategies. 2011-01-01.

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