| 题名 | 基于2012台湾“总统”大选电视辩论的候选人形象的即时、延时、长期效应研究; Research of real-time 、time-lapse and long-time effects of the candidates' image based on 2012 Taiwan Presidential Election television debate |
| 作者 | 万家驹 |
| 答辩日期 | 2015 ; 2015 |
| 导师 | 乐媛 |
| 关键词 | 电视辩论、候选人形象、主动的受众、焦点小组访谈、两岸关系 television debate， image of candidate，political communication，focus group, relations across the Taiwan Straits |
| 英文摘要 | 2012年台湾地区“总统”大选牵动着两岸敏感的神经，对两岸关系发展意义重大。此次大选中的候选人电视辩论将候选人的政见主张通过电视直播直观地呈现于选民面前，同时也是大选中备受大陆媒体全方位报道、以及大陆民众线上线下热切关注和讨论的竞选环节。那么，电视辩论对塑造候选人形象是否具有即时效应？而这种效应能够持续多久，或者说如果没有显著效应，那么观众对候选人的整体印象到底源于何处？基于这样的讨论，本文研究了2012年台湾大选电视辩论的即时效应与延时效应，与此同时，从大陆媒体对候选人的长期报道入手，探究了媒体对候选人形象的长期设定是否起到了一定的效果。 从实验法和焦点小组访谈所获取的数据和第一手资料来看...; The 2012 Taiwan presidential election had aroused great sensation in people of both sides of China mainland and Taiwan. As for the television debate of the candidates in this general election, the candidates’ political propositions were presented in front of the voters through the TV live. Meanwhile, this political campaign link was greatly focused by the mainland media and mainland people on line...; 学位：文学硕士; 院系专业：新闻传播学院_新闻学; 学号：10520121152844 |
| 语种 | zh_CN |
| 出处 | http://210.34.4.13:8080/lunwen/detail.asp?serial=51506 |
| 内容类型 | 学位论文 |
| 源URL | [http://dspace.xmu.edu.cn/handle/2288/97531]  |
| 专题 | 新闻传播－学位论文 |
| 推荐引用方式 GB/T 7714 | 万家驹. 基于2012台湾“总统”大选电视辩论的候选人形象的即时、延时、长期效应研究, Research of real-time 、time-lapse and long-time effects of the candidates' image based on 2012 Taiwan Presidential Election television debate[D]. 2015, 2015. |
| 个性服务 |
| 查看访问统计 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
修改评论