题名 | 国内户外音乐节消费者生活型态与消费经验的关联研究; The Research of Relationship between Lifestyle and Consumption Experience of Domestic Outdoor Music Festival Consumers |
作者 | 曾一洺 |
答辩日期 | 2013 ; 2013 |
导师 | 朱健强 |
关键词 | 户外音乐节 生活型态 消费经验 outdoor music festival lifestyle consumption experience |
英文摘要 | 随着唱片工业的衰落以及数字音乐的崛起,我国音乐产业格局发生了巨大的变化。作为现场音乐演出的一种形式,户外音乐节一进入国内就受到消费者的热烈追捧,并在短短十几年内形成了初具规模的户外音乐节消费市场。 在国内户外音乐节市场不断发展的同时,一些问题也逐渐暴露出来,如:音乐节质量良莠不齐,演出内容同质化严重,音乐节定位模糊等。这些问题虽然已经引起了业内的关注,但由于缺乏对户外音乐节及其消费者的科学研究,问题仍然没能得到很好的解决。 因此,本研究从户外音乐节的基本概念出发,以生活型态理论为基础,通过问卷调查法和资料分析,对国内户外音乐节消费者生活型态及消费经验进行了研究。本文的主要研究结论有: 一...; With the decline of the recording industry and the rise of digital music, great changes took place in the patterns of the music industry in China. As a form of live music show, outdoor music festivals are highly welcomed by demostic consumers, and formed a certain scale of consumption market in a short span of ten years. Outdoor music festival in home market continues to develop, at the same time...; 学位:文学硕士; 院系专业:新闻传播学院_传播学; 学号:31920101152901 |
语种 | zh_CN |
出处 | http://210.34.4.13:8080/lunwen/detail.asp?serial=40362 |
内容类型 | 学位论文 |
源URL | [http://dspace.xmu.edu.cn/handle/2288/79170] ![]() |
专题 | 新闻传播-学位论文 |
推荐引用方式 GB/T 7714 | 曾一洺. 国内户外音乐节消费者生活型态与消费经验的关联研究, The Research of Relationship between Lifestyle and Consumption Experience of Domestic Outdoor Music Festival Consumers[D]. 2013, 2013. |
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