A study on the relationships between service quality, satisfaction, trust and loyalty among rural tourism | |
Su, Lujun ; Fan, Xianghua ; Su LJ(粟路军) | |
2011 | |
关键词 | Communication |
英文摘要 | Conference Name:8th International Conference on Service Systems and Service Management, ICSSSM'11. Conference Address: Tianjin, China. Time:June 25, 2011 - June 27, 2011.; IEEE Systems, Man and Cybernetics Society; Tsinghua University, Research Center for Contemporary Management; The Chinese University of Hong Kong; Nankai University; Based on rich literatures, this paper develops and tests an integrative model to examine the relationships between service quality, satisfaction, and trust of rural tourists and to investigate impacts of them on loyalty. The model is tested using surveyed data from 320 rural tourists. The findings reveal that service quality has an indirect influence on loyalty mediating by satisfaction and trust, and satisfaction has a direct influence on trust, as well as a direct antecedent to loyalty, and trust has a significant positive influence on word-of-mouth communication variable of rural tourist loyalty, and the progressive relationship exists between intention to revisit and word-of-mouth communication of rural loyalty. Finally, discussions and implications are provided based on research results. ? 2011 IEEE. |
语种 | 英语 |
出处 | http://dx.doi.org/10.1109/ICSSSM.2011.5959418 |
出版者 | IEEE Computer Society |
内容类型 | 其他 |
源URL | [http://dspace.xmu.edu.cn/handle/2288/85290] ![]() |
专题 | 管理学院-会议论文 |
推荐引用方式 GB/T 7714 | Su, Lujun,Fan, Xianghua,Su LJ. A study on the relationships between service quality, satisfaction, trust and loyalty among rural tourism. 2011-01-01. |
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