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	A research of the vertical differentiation of digital content products basing on numerical simulation analysis
	Zhang, Zhen ; Hu, Ling Yi ; Wang, B ; Wang B(王滨)
	2013
关键词	Commerce Computer simulation Industry Information technology Materials science
英文摘要	Conference Name:3rd International Conference on Materials Science and Information Technology, MSIT 2013. Conference Address: Nanjing, Jiangsu, China. Time:September 14, 2013 - September 15, 2013.; Trans tech publications inc.; Computer Science and Electronic Technology; BITS Narsampet; Universitatea Politehnica Din Bucuresti; This paper mainly analyze the motivation of enterprises to provide differentiation products, and market result, relevant social welfare effect in digital content products market. First, combing the specific characteristics of digital content products, this paper has developed the "Vertical Differentiation Model of Digital Content Products". And then makes an numerical simulation of this model. We get two primary conclusion:(1)Under the assumption of economic man, digital content market will form vertical differentiation of product quality at last, namely products of different classes will coexist and every enterprise will have relevant stable competitive strategy.(2) The digital content market has a trend that enterprises with high quality products will get higher profit. There are three points of new ideas. (1)introducing specific characteristics of digital content product to the model. (2)loosening previous assumption of rational customer. (3)Introducing non-quality characteristic to the question of quality-choosing. ? (2013)Trans Tech Publications, Switzerland.
语种	英语
出处	http://dx.doi.org/10.4028/www.scientific.net/AMR.756-759.967
出版者	Trans Tech Publications Ltd
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/85225]
专题	管理学院－会议论文
推荐引用方式 GB/T 7714	Zhang, Zhen,Hu, Ling Yi,Wang, B,et al. A research of the vertical differentiation of digital content products basing on numerical simulation analysis. 2013-01-01.

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