| 消费者对山寨产品的评价与消费动机; Study of Mountain Pavilion Consumption Motive and Marketing Strategy——Explorative Study Based on Focal Team | |
| 郑春扬 ; 张承平 | |
| 2010 | |
| 关键词 | 山寨消费 消费动机 营销策略 焦点小组 mountain pavilion consumption consumption motive marketing strategy focal team |
| 英文摘要 | 山寨盛行已是一种社会现象,蔓延到人们生活的各个领域中。本文在梳理国内外相关文献的基础上,通过焦点小组访谈,说明我国消费者购买山寨产品的种类,对山寨产品的满意度以及山寨产品消费者本身的特征。; Mountain pavilion consumption is popular and has become a social phenomenon and spread to all walks of life.Through analyzing the related materials at home and abroad,this paper uses focal team interview method and demonstrates the feature and consumption motive of China's mountain pavilion consumers and their opinions on the buying and types of the pavilion products.According to this,the related marketing suggestions are provided. |
| 语种 | zh_CN |
| 内容类型 | 期刊论文 |
| 源URL | [http://dspace.xmu.edu.cn/handle/2288/102676]  |
| 专题 | 管理学院－已发表论文 |
| 推荐引用方式 GB/T 7714 | 郑春扬,张承平. 消费者对山寨产品的评价与消费动机, Study of Mountain Pavilion Consumption Motive and Marketing Strategy——Explorative Study Based on Focal Team[J],2010. |
| APA | 郑春扬,&张承平.(2010).消费者对山寨产品的评价与消费动机.. |
| MLA | 郑春扬,et al."消费者对山寨产品的评价与消费动机".(2010). |
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