Category role aided market segmentation approach to convenience store chain category management

CORC > 厦门大学 > 管理学院－已发表论文

	Category role aided market segmentation approach to convenience store chain category management
	Han, Shuihua ; Ye, Yongjie ; Fu, Xin ; Chen, Zhilong ; Han SH(韩水华) ; Fu X(傅馨) ; Chen ZL(陈志龙)
刊名	http://dx.doi.org/10.1016/j.dss.2013.09.017
	2014
关键词	DECISION-SUPPORT ALGORITHM MODEL SELECTION INDUSTRY SYSTEM
英文摘要	National Nature Science Foundation of China [70971112, 71301133, 71371159]; Humanity and Social Science Youth Foundation of Ministry of Education, China [13YJC630033]; Category management (CM) plays an increasingly important role in retailing management, as it aids retailers to increase their core competitiveness, maximise profits and ensure a good long-term customer relationship. This technique has been successfully applied to diverse large manufacturers and wholesale retailers. However, it remains a challenging task to directly employ the CM technique in convenience store (CVS) chain(s). This is because CVS chains are often distributed in a variety of areas, each store has impulsive consumers, and the traditional market segmentation attributes (e.g. consumer age, salary, and background) are difficult to collect under such circumstances. This makes it impractical to apply one general CM solution to all CVS chains. Hence, it is crucial to segment a market region and then apply customised CM solutions to the corresponding segments. This paper presents an innovative market segmentation model which is driven by category-role (CR), for the first time, to support CM in CVS chains. A new similarity measure (named HCsim()) and an improved weighted fuzzy K-means clustering algorithm (WFKM) are developed in an effort to cluster the CVSs. The usefulness and applicability of this study is illustrated by means of an empirical study to provide marketing strategy decision support. The derived results are also discussed and compared with existing methods. (C) 2013 Elsevier B.V. All rights reserved.
语种	英语
出版者	ELSEVIER SCIENCE BV
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/87680]
专题	管理学院－已发表论文
推荐引用方式 GB/T 7714	Han, Shuihua,Ye, Yongjie,Fu, Xin,et al. Category role aided market segmentation approach to convenience store chain category management[J]. http://dx.doi.org/10.1016/j.dss.2013.09.017,2014.
APA	Han, Shuihua.,Ye, Yongjie.,Fu, Xin.,Chen, Zhilong.,韩水华.,...&陈志龙.(2014).Category role aided market segmentation approach to convenience store chain category management.http://dx.doi.org/10.1016/j.dss.2013.09.017.
MLA	Han, Shuihua,et al."Category role aided market segmentation approach to convenience store chain category management".http://dx.doi.org/10.1016/j.dss.2013.09.017 (2014).