Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture

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	Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture
	Yuan, Xina ; Song, Tae Ho ; Kim, Sang Yong ; Yuan XN(袁喜娜)
刊名	http://dx.doi.org/10.5897/AJBM11.2094
	2011-11-30
关键词	PERSONAL VALUES PERCEIVED VALUE BRAND LOYALTY SATISFACTION CHINA INDIVIDUALISM COLLECTIVISM UTILITARIAN BUSINESS RUSSIA
英文摘要	The objective of this paper is to examine the influence of social culture on consumer values, needs and behavior which focus on the comparison of East Asian and Eastern European culture. Surveys are conducted with consumers in China and Korea (accounts for 88% of the region's population and 82% of the region's area) for East Asia and Russia and Uzbekistan accounts for 48% of the region's population and 77% of the region's area) for Eastern Europe. First, we compare the consumer values and consumer needs in these two culture-regions, followed by comparing the different influence of social culture on the hierarchical relationships among consumer values, needs and behaviors by using the structural equation model with multi-group analysis. Our results indicate the important role of social culture in shaping consumer behavior and remind international managers to practice different marketing strategies to satisfy consumer needs in those different culture-regions.
语种	英语
出版者	AFR J BUS MANAGE
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/87631]
专题	管理学院－已发表论文
推荐引用方式 GB/T 7714	Yuan, Xina,Song, Tae Ho,Kim, Sang Yong,et al. Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture[J]. http://dx.doi.org/10.5897/AJBM11.2094,2011.
APA	Yuan, Xina,Song, Tae Ho,Kim, Sang Yong,&袁喜娜.(2011).Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture.http://dx.doi.org/10.5897/AJBM11.2094.
MLA	Yuan, Xina,et al."Cultural influences on consumer values, needs and consumer loyalty behavior: East Asian culture versus Eastern European culture".http://dx.doi.org/10.5897/AJBM11.2094 (2011).