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	Microblogging Reposting Mechanism: An Information Adoption Perspective
	Wei Yan ; Jinghua Huang ; Wei Yan ; Jinghua Huang
	2016-03-30 ; 2016-03-30
关键词	microblogging reposting information adoption elaboration likelihood model social presence field experiment TP393.092
其他题名	Microblogging Reposting Mechanism: An Information Adoption Perspective
中文摘要	This study uses the Elaboration Likelihood Model(ELM)and social presence theory to examine the microblogging reposting mechanism.Subjective and objective data were collected from 216 respondents in a field experiment.The results indicate that information quality and source credibility of microblogging messages affect users’reposting intention by affecting their perceptions of the usefulness and enjoyment of the information.Perceived enjoyment has a greater impact on reposting intention than perceived usefulness.Furthermore,users are able to perceive social presence when interacting with microblogging messages.Social presence plays a full mediating role between information quality and perceived enjoyment,and a partial mediating role between information quality and perceived usefulness.; This study uses the Elaboration Likelihood Model(ELM) and social presence theory to examine the microblogging reposting mechanism. Subjective and objective data were collected from 216 respondents in a field experiment. The results indicate that information quality and source credibility of microblogging messages affect users' reposting intention by affecting their perceptions of the usefulness and enjoyment of the information.Perceived enjoyment has a greater impact on reposting intention than perceived usefulness. Furthermore, users are able to perceive social presence when interacting with microblogging messages. Social presence plays a full mediating role between information quality and perceived enjoyment, and a partial mediating role between information quality and perceived usefulness.
语种	英语 ; 英语
内容类型	期刊论文
源URL	[http://ir.lib.tsinghua.edu.cn/ir/item.do?handle=123456789/145649]
专题	清华大学
推荐引用方式 GB/T 7714	Wei Yan,Jinghua Huang,Wei Yan,et al. Microblogging Reposting Mechanism: An Information Adoption Perspective[J],2016, 2016.
APA	Wei Yan,Jinghua Huang,Wei Yan,&Jinghua Huang.(2016).Microblogging Reposting Mechanism: An Information Adoption Perspective..
MLA	Wei Yan,et al."Microblogging Reposting Mechanism: An Information Adoption Perspective".(2016).

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