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	A cross-cultural comparison of perceived hazard in response to warning components and configurations: US vs. China
	Lesch, Mary F. ; Rau, Pei-Luen Patrick ; Zhao, Zhengxuan ; Liu, Chengyi
	2010-10-12 ; 2010-10-12
关键词	Hazard perception Warning labels China Cultural differences SIGNAL WORDS Engineering, Industrial Ergonomics
中文摘要	There is increasing momentum towards international harmonization of warning standards. Therefore, it is critical to determine the applicability of existing standards across different cultures. Perceived hazard in response to isolated warning components (colors, signal words and symbols) and warning configurations was examined as a function of culture of the product-user (US vs. China) to determine the extent to which ANSI (American National Standards Institute)-recommended components/configurations communicate the expected level of hazard across cultures. 40 college Students in the US and 43 in China rated colors, signal words, symbols, and complex configurations on a scale from 1 (riot at all hazardous) to 9 (extremely hazardous). US participants consistently provided higher ratings of perceived hazard than Chinese participants. Cross-cultural differences were also observed in the relative levels of perceived hazard assigned to different levels of a label component, particularly in response to colors. However, relative levels of perceived hazard among more complex configurations were similar across culture, even though Chinese participants continued to provide lower absolute ratings of perceived hazard. These results have important implications - if it is assumed that perceived hazard-level must attain some threshold Value in order to trigger compliance, then differences in perception could result in a failure of product-users to take appropriate precautions. (C) 2009 Elsevier Ltd. All rights reserved.
语种	英语 ; 英语
出版者	ELSEVIER SCI LTD ; OXFORD ; THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND
内容类型	期刊论文
源URL	[http://hdl.handle.net/123456789/80638]
专题	清华大学
推荐引用方式 GB/T 7714	Lesch, Mary F.,Rau, Pei-Luen Patrick,Zhao, Zhengxuan,et al. A cross-cultural comparison of perceived hazard in response to warning components and configurations: US vs. China[J],2010, 2010.
APA	Lesch, Mary F.,Rau, Pei-Luen Patrick,Zhao, Zhengxuan,&Liu, Chengyi.(2010).A cross-cultural comparison of perceived hazard in response to warning components and configurations: US vs. China..
MLA	Lesch, Mary F.,et al."A cross-cultural comparison of perceived hazard in response to warning components and configurations: US vs. China".(2010).

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