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	Factor structure of web site creativity
	Zeng, Liang ; Salvendy, Gavriel ; Zhang, Min
	2010-10-12 ; 2010-10-12
关键词	Web site creativity Measurement Factor structure MODEL INTERACTIVITY QUALITY DESIGN Psychology, Multidisciplinary Psychology, Experimental
中文摘要	The objective of this study is to develop an instrument measuring user-assessment of web site creativity and then to investigate the impacts of web site creativity on user behavior. A conceptual model for user perception and response to web site creativity was constructed and the initial Web Site Creativity Measurement Instrument was developed, whose construct validity was based on the literature. This instrument was then administered via a survey (N = 289) with satisfactory internal consistency. The results of factor analysis indicated a refined instrument with seven factors (28 items): Aesthetic Appeal, Interactivity, Novelty and Flexibility, Affect, Importance, Commonality and Simplicity, and Personalization, which explained 63% of the total variance. Stepwise regressions further identified important factors in predicting the user's attitude and behavior towards web site creativity. 62% of the total variance regarding the prediction of the user's overall preference towards creative web sites was explained by significant factors. Guidelines and checklist for creative web site design were also developed based on the refined instrument. (C) 2008 Elsevier Ltd. All rights reserved.
语种	英语 ; 英语
出版者	PERGAMON-ELSEVIER SCIENCE LTD ; OXFORD ; THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, ENGLAND
内容类型	期刊论文
源URL	[http://hdl.handle.net/123456789/80627]
专题	清华大学
推荐引用方式 GB/T 7714	Zeng, Liang,Salvendy, Gavriel,Zhang, Min. Factor structure of web site creativity[J],2010, 2010.
APA	Zeng, Liang,Salvendy, Gavriel,&Zhang, Min.(2010).Factor structure of web site creativity..
MLA	Zeng, Liang,et al."Factor structure of web site creativity".(2010).

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