| “泛绿效应”下房地产营销策划的若干转变 | |
| 戴林琳 ; 盖世杰 ; DAI Linlin ; GAI Shijie | |
| 2010-07-19 ; 2010-07-19 | |
| 关键词 | 泛绿效应 绿色建筑 营销策划 "Pan-green Effect" green building market planning F426.92 F293.3 |
| 其他题名 | Reform of Real Estate Market Planning on the Background of "Pan-Green Effect" |
| 中文摘要 | 从剖析《绿色建筑评价标准》强势推进的房地产绿色开发进程入手,从房地产策划过程中的项目判断,概念设计,广告媒体代理等三个阶段逐层分析,依次探讨各个环节的市场变革、信息整合、适应性调节及对策选择等问题。; From the perspective of the green development process of real estate pushed by the Evaluation standard for green building, the paper analyzes the three different stages of real estate planning-project estimation, concept design, advertise agent, and then probes one by one into the problems in market reform, information integration, adaptability adjustment, countermeasures selection, etc. |
| 语种 | 中文 ; 中文 |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/77301]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | 戴林琳,盖世杰,DAI Linlin,等. “泛绿效应”下房地产营销策划的若干转变[J],2010, 2010. |
| APA | 戴林琳,盖世杰,DAI Linlin,&GAI Shijie.(2010).“泛绿效应”下房地产营销策划的若干转变.. |
| MLA | 戴林琳,et al."“泛绿效应”下房地产营销策划的若干转变".(2010). |
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