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	服饰色彩在中国——对“中国城市居民服饰色彩喜好取向调查”结果的分析
	李莉婷
	2010-07-15 ; 2010-07-15
会议名称	当代亚洲色彩应用:第四届亚洲色彩论坛论文集 ; Color Application in Modern Aisa:Paper Collection of the 4th Asian Color Forum ; 第四届亚洲色彩论坛 ; The 4th Asian Color Forum ; 中国江苏无锡 ; CNKI ; 中国流行色协会
关键词	服饰色彩 色彩喜好 中国 Costume color Color preference China J523.5
其他题名	服饰色彩在中国——对“中国城市居民服饰色彩喜好取向调查”结果的分析
中文摘要	中国流行色协会在2005年对全国主要城市的居民进行了色彩认知和取向方面的调查,其中一项主要内容就是对“服装服饰色彩的喜好”的调查。调查选择了七个主要城市,被调查人数近三千人。调查的结果从几个侧面反映了中国消费者现阶段对服饰色彩的认知程度和喜好趋势。分析其结果表现出两种可能性：一方面是对某些服饰色彩选择的不变性和跨时代性,这关系着一个民族的气质风貌和生息的土壤；一方面就某些颜色选择的集中性和单一性而言,目前中国广大消费者对色彩的认知还停留在一种以直觉为主的初级阶段,这种对色彩认知和选择的不成熟表现,似乎与当今中国其他行业的发达程度相比又很不相称。本文试图在已有数据的基础上就此类问题予以分析和探讨,从中国经济的快速发展与文化发展的不协调性方面去挖掘形成这种状态的原因,以及反映出来的中国色彩教育的滞后性。; China Fashion Colour Association carried through a survey on urban residents' color cognition and preference in major cities of China in 2005,one item of which mainly aimed at “preference on costume and finery color”.This survey was taken in seven major cities and nearly 3,000 people participated in the survey.Its result reflects China consumers' cognition and preference on costume color at present from several sides;two possibilities are shown off through analyzing the result:one aspect refers to the invari- ability and cross-age property on selecting certain costume color,which is associated with the temperament, style,and features of a nation and the soil for living and inhabiting;the other refers to the concentricity and oneness on selecting certain colors:at present,China consumers' cognition on color has still stayed in the primary stage of relying on intuition,which is a representation of immaturity on color cognition and selection and seems extremely disproportional compared with the development degree of other industries in China nowadays.This paper attempts to analyze and discuss these problems on the basis of existing data and explore the cause of formation of this state and lag of Chinese color education reflected herein from the perspective of inconsistency between rapid development of economy in China and culture de- velopment in China.
会议录出版者	中国纺织出版社
语种	中文 ; 中文
内容类型	会议论文
源URL	[http://hdl.handle.net/123456789/68824]
专题	清华大学
推荐引用方式 GB/T 7714	李莉婷. 服饰色彩在中国——对“中国城市居民服饰色彩喜好取向调查”结果的分析[C]. 见:当代亚洲色彩应用:第四届亚洲色彩论坛论文集, Color Application in Modern Aisa:Paper Collection of the 4th Asian Color Forum, 第四届亚洲色彩论坛, The 4th Asian Color Forum, 中国江苏无锡, CNKI, 中国流行色协会.

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