| 混凝土企业如何面对市场的竞争 | |
| 廉慧珍 ; LIAN Huizhen | |
| 2010-06-07 ; 2010-06-07 | |
| 关键词 | 混凝土 市场 竞争 质量 concrete market competition quality F426.92 |
| 其他题名 | CONCRETE ENTERPRISES: HOW TO FACE THE COMPETITIVE MARKET |
| 中文摘要 | 面对建筑市场激烈的竞争,采取压价竞争是有意无意的恶性竞争,恶性压价竞争实际上是饮鸩止渴。正确的竞争路线是创品牌,保证质量。建筑工程各环节同时是产品,又是用户。因此,需要合作方式提高质量,以质量去赢得市场,这才是双赢的道路。; Facing the cruel competition in construction market,low price is in fact a vicious competition,whether intentional or unconscious,that will eventually bring fateful strike to the competitor.Proper competition strategy is to create a famous trademark with guaranteed quality.Each work of a construction project is not only a product itself but an effort to win the client.It is therefore necessary to improve the quality in order to win market in a co-operative way,a win-win road to take. |
| 语种 | 中文 ; 中文 |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/46231]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | 廉慧珍,LIAN Huizhen. 混凝土企业如何面对市场的竞争[J],2010, 2010. |
| APA | 廉慧珍,&LIAN Huizhen.(2010).混凝土企业如何面对市场的竞争.. |
| MLA | 廉慧珍,et al."混凝土企业如何面对市场的竞争".(2010). |
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