| Comparison of the group-buying auction and the fixed pricing mechanism | |
| Chen, Jian ; Chen, Xilong ; Song, Xiping | |
| 2010-05-11 ; 2010-05-11 | |
| 关键词 | group-buying auction on-line auction fixed pricing mechanism RISK Computer Science, Artificial Intelligence Computer Science, Information Systems Operations Research & Management Science |
| 中文摘要 | With the development of electronic commerce, online auction plays an important role in the electronic market. This paper analyzes the seller's pricing strategy with the group-buying auction (GBA), a popular form of online auction, which is designed to aggregate the power of buyers to gain volume discounts. Based on the bidders' stochastic arrival process and optimal strategy with independent private value model, this paper analyzes the sellers' optimal price curve of the GBA in the uniform unit cost case and in some supply chain coordination contracts. We find that the best discount rate is zero, which implies the optimal GBA is equivalent to the optimal fixed pricing mechanism (FPM). Then we compare the GBA with the FPM-in two special cases, the economies of scale and risk-seeking seller, and find that (1) when economics of scale are considered, the GBA outperforms the FPM; (2) when the seller is risk-seeking, the GBA also outperforms the FPM. (c) 2006 Elsevier B.V All rights reserved. |
| 语种 | 英语 ; 英语 |
| 出版者 | ELSEVIER SCIENCE BV ; AMSTERDAM ; PO BOX 211, 1000 AE AMSTERDAM, NETHERLANDS |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/26232]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | Chen, Jian,Chen, Xilong,Song, Xiping. Comparison of the group-buying auction and the fixed pricing mechanism[J],2010, 2010. |
| APA | Chen, Jian,Chen, Xilong,&Song, Xiping.(2010).Comparison of the group-buying auction and the fixed pricing mechanism.. |
| MLA | Chen, Jian,et al."Comparison of the group-buying auction and the fixed pricing mechanism".(2010). |
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