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	Studies on horizontal competition among homogenous retailers through agent-based simulation
	Ming Xie ; Jian Chen
	2010-05-11 ; 2010-05-11
关键词	Practical/ game theory pricing profitability retailing software agents supply chains/ agent-based simulation homogenous retailers horizontal competition price-setting retailers one-to-many supply chain Nash equilibrium retailers profit supplier revenue/ C7170 Marketing computing C6170 Expert systems and other AI software and techniques C1140E Game theory E0120P Marketing and sales E1010 Production management E0410F Business applications of IT E0210J Statistics
中文摘要	This paper adopts agent-based simulation to study the horizontal competition among homogenous price-setting retailers in a one-to-many supply chain (a supply chain consists of one supplier and multiple retailers). We model the supplier and retailers as agents, and design their behavioral rules respectively. The results show that although the agents learn individually based on their own experiences, the system converges asymptotically to near Nash equilibrium steady states. When analyzing the results, we first discuss the properties of these steady states. Then based on these properties, we analyze the effects of the retailers' horizontal competition on the retail prices, retailers' profits and supplier's revenue.
语种	英语 ; 英语
出版者	International Academic Publishers ; China
内容类型	期刊论文
源URL	[http://hdl.handle.net/123456789/26171]
专题	清华大学
推荐引用方式 GB/T 7714	Ming Xie,Jian Chen. Studies on horizontal competition among homogenous retailers through agent-based simulation[J],2010, 2010.
APA	Ming Xie,&Jian Chen.(2010).Studies on horizontal competition among homogenous retailers through agent-based simulation..
MLA	Ming Xie,et al."Studies on horizontal competition among homogenous retailers through agent-based simulation".(2010).

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