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	A survey of what customers want in a cell phone design
	Ling, Chen ; Hwang, Wonil ; Salvendy, Gavriel
	2010-05-10 ; 2010-05-10
关键词	cell phone design customers user preferences BRAIN-TUMORS TASK INFORMATION Computer Science, Cybernetics Ergonomics
中文摘要	The cell phone is an information appliance that has been widely used. It provides instant access to information and makes people more 'connected'. The objective of our study is to investigate the relationship among the design features of the cell phone and identify the most important design features and design factors. In our survey study, we asked 1,006 college students using a 7-point Likert scale structured questionnaire to evaluate their preference of the design features and overall satisfaction of their current cell phone. Nine design factors were derived. Ten cell phone design features and five design factors that significantly impact a user's satisfaction were identified. The most important design features are: the physical appearance, size and menu organisation, which together account for 42% of the total variance of a user's overall satisfaction.
语种	英语 ; 英语
出版者	TAYLOR & FRANCIS LTD ; ABINGDON ; 4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND
内容类型	期刊论文
源URL	[http://hdl.handle.net/123456789/23711]
专题	清华大学
推荐引用方式 GB/T 7714	Ling, Chen,Hwang, Wonil,Salvendy, Gavriel. A survey of what customers want in a cell phone design[J],2010, 2010.
APA	Ling, Chen,Hwang, Wonil,&Salvendy, Gavriel.(2010).A survey of what customers want in a cell phone design..
MLA	Ling, Chen,et al."A survey of what customers want in a cell phone design".(2010).

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