| Consumer-based assessment of product creativity: A review and reappraisal | |
| Horn, D ; Salvendy, G | |
| 2010-05-10 ; 2010-05-10 | |
| 关键词 | CONSENSUAL ASSESSMENT TECHNIQUE ANALYSIS MATRIX DIMENSIONS DESIGN INNOVATIVENESS REFINEMENT USABILITY STUDENTS BEHAVIOR SCALE Engineering, Manufacturing Ergonomics |
| 中文摘要 | In the Current value-based economy, organizations compete to match Customer needs and requirements by adding various types of value to products or programs. One example of this added value is product creativity, which is defined as the originality and appropriateness of a product that elicits a positive affect compatible with the consumer or judge, In this article, the authors review current research oil creativity, product development, and consumer behavior and reappraise the Current tools to measure product creativity. The overall conclusion of this review and reappraisal is that whereas product creativity shows relevance to consumer behavior, a more detailed model of product creativity and measurement tool needs to be developed and validated before fully understanding the impact Of product creativity on consumer attitudes and purchase intentions. (c) 2006 Wiley Periodicals. Inc. |
| 语种 | 英语 ; 英语 |
| 出版者 | JOHN WILEY & SONS INC ; HOBOKEN ; 111 RIVER ST, HOBOKEN, NJ 07030 USA |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/23683]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | Horn, D,Salvendy, G. Consumer-based assessment of product creativity: A review and reappraisal[J],2010, 2010. |
| APA | Horn, D,&Salvendy, G.(2010).Consumer-based assessment of product creativity: A review and reappraisal.. |
| MLA | Horn, D,et al."Consumer-based assessment of product creativity: A review and reappraisal".(2010). |
| 个性服务 |
| 查看访问统计 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
修改评论