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	Analyzing and Modeling the CRM chain - the basis of SCM
	Chen, BC ; Ip, WH ; Peng, S ; Lee, YH
	2010-05-10 ; 2010-05-10
会议名称	8TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL IV, PROCEEDINGS - INFORMATION SYSTEMS, TECHNOLOGIES AND APPLICATIONS: I ; 8th World Multi-Conference on Systemics, Cybernetics and Informatics ; Orlando, FL ; Web of Science ; INSPEC
关键词	customer relationship chain management CRM SCM KP selling and buying model Computer Science, Information Systems
中文摘要	This paper introduces the concept of CRM (customer relationship management) from the prespective of building Key Peoples (KPs) in the organization. The authors then analyzes its relationships with SCM (Supply Chain Management) using a Markov chain model. Hence, we are able to quantify their variables, relationships and integration to obtain an optimal solution; study their behaviors and characteristics. Using various simple cases, we are also able to calculate and identify the effects on enterprise's supply chain, for example, the level of changes in process integration if the customers' downstream processes are changed or lost, moreover, the threshold values are also estimated under various hypothetical situations.
会议录出版者	INT INST INFORMATICS & SYSTEMICS ; ORLANDO ; 14269 LORD BARCLAY DR, ORLANDO, FL 32837 USA
语种	英语 ; 英语
内容类型	会议论文
源URL	[http://hdl.handle.net/123456789/19806]
专题	清华大学
推荐引用方式 GB/T 7714	Chen, BC,Ip, WH,Peng, S,et al. Analyzing and Modeling the CRM chain - the basis of SCM[C]. 见:8TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL IV, PROCEEDINGS - INFORMATION SYSTEMS, TECHNOLOGIES AND APPLICATIONS: I, 8th World Multi-Conference on Systemics, Cybernetics and Informatics, Orlando, FL, Web of Science, INSPEC.

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