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	Effects of international elements on consumer trust in e-commerce websites (ID : 8-020)
	Han Yingqiu ; Rau Pei-luen Patrick
	2010-05-10 ; 2010-05-10
会议名称	Proceedings of the 13th International Conference on Industrial Engineering and Engineering Management, Vols 1-5 - INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION IN NEW-ERA ; 13th International Conference on Industrial Engineering and Engineering Management ; Weihai, PEOPLES R CHINA ; Web of Science
关键词	International Element consumer trust certification payment e-commerce COUNTRY-OF-ORIGIN PRODUCT EVALUATIONS EMOTION PRICE Computer Science, Artificial Intelligence Engineering, Industrial Management
中文摘要	The main influence of e-commerce is consumer trust. Certification and payment are believed two factors that could benefit consumer trust in e-commerce. This study attempts to investigate the influences of consumer trust in certification and payment in e-commerce. An experiment was design to test the trust of certification and payment in e-commerce website. Sixty participants voluntarily took part in the experiment. Their tasks were to buy five products and pay online in a simulative e-commerce website and then filled up the questionnaire of satisfaction, reputation, risk taking, trustworthiness and purchase intention in the website. The results indicated that International certification was associated with trustworthiness higher level than local certification in e-commerce website. For e-commerce website, based on the findings of this study, it is recommended that using international elements to influence the consumer cognitive of website to improve e-commerce trust. The future directions of research were provided base on the experiment results.; Shandong Univ
会议录出版者	CHINA MACHINE PRESS ; BEIJING ; NO 1 NANLI BAIWANZHUANG, BEIJING, PEOPLES R CHINA
语种	英语 ; 英语
内容类型	会议论文
源URL	[http://hdl.handle.net/123456789/18986]
专题	清华大学
推荐引用方式 GB/T 7714	Han Yingqiu,Rau Pei-luen Patrick. Effects of international elements on consumer trust in e-commerce websites (ID : 8-020)[C]. 见:Proceedings of the 13th International Conference on Industrial Engineering and Engineering Management, Vols 1-5 - INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION IN NEW-ERA, 13th International Conference on Industrial Engineering and Engineering Management, Weihai, PEOPLES R CHINA, Web of Science.

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