CORC  > 清华大学
Agent-based CRM system research
Li Bing ; Xue Jin-song ; Zhu Yun-long ; Wang Fu-dong
2010-05-06 ; 2010-05-06
关键词Practical/ customer services software agents workflow management software/ agent-based CRM system research customer relationship management system customer service process automation classified business process workflow technique/ C7160 Manufacturing and industrial administration C6170 Expert systems and other AI software and techniques C7170 Marketing computing E0410F Business applications of IT E0120R Customer services
中文摘要Customer relationship management system (CRM) is powerful for improving the enterprise kernel competition capability. But there are some shortcomings of the existing CRM product. For example, the customer service process automation is not very flexible, and each units of the system is not very concerted, etc. Because of these shortcomings, a CRM system structure is put forward based on the classified business process, the agent and the workflow technique. It can effectively overcome some shortcomings of the existing CRM product. So, it provides a new approach to improve the existing CRM product and develop more excellent performance product.
语种英语 ; 英语
出版者Editorial Department of CIMS ; China
内容类型期刊论文
源URL[http://hdl.handle.net/123456789/9457]  
专题清华大学
推荐引用方式
GB/T 7714
Li Bing,Xue Jin-song,Zhu Yun-long,et al. Agent-based CRM system research[J],2010, 2010.
APA Li Bing,Xue Jin-song,Zhu Yun-long,&Wang Fu-dong.(2010).Agent-based CRM system research..
MLA Li Bing,et al."Agent-based CRM system research".(2010).
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