Agent-based CRM system research | |
Li Bing ; Xue Jin-song ; Zhu Yun-long ; Wang Fu-dong | |
2010-05-06 ; 2010-05-06 | |
关键词 | Practical/ customer services software agents workflow management software/ agent-based CRM system research customer relationship management system customer service process automation classified business process workflow technique/ C7160 Manufacturing and industrial administration C6170 Expert systems and other AI software and techniques C7170 Marketing computing E0410F Business applications of IT E0120R Customer services |
中文摘要 | Customer relationship management system (CRM) is powerful for improving the enterprise kernel competition capability. But there are some shortcomings of the existing CRM product. For example, the customer service process automation is not very flexible, and each units of the system is not very concerted, etc. Because of these shortcomings, a CRM system structure is put forward based on the classified business process, the agent and the workflow technique. It can effectively overcome some shortcomings of the existing CRM product. So, it provides a new approach to improve the existing CRM product and develop more excellent performance product. |
语种 | 英语 ; 英语 |
出版者 | Editorial Department of CIMS ; China |
内容类型 | 期刊论文 |
源URL | [http://hdl.handle.net/123456789/9457] |
专题 | 清华大学 |
推荐引用方式 GB/T 7714 | Li Bing,Xue Jin-song,Zhu Yun-long,et al. Agent-based CRM system research[J],2010, 2010. |
APA | Li Bing,Xue Jin-song,Zhu Yun-long,&Wang Fu-dong.(2010).Agent-based CRM system research.. |
MLA | Li Bing,et al."Agent-based CRM system research".(2010). |
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