Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects

	Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects
	Wang, Lingyu 1,2,3; Zhao, Wenguo 1,2; Sun, Xianghong1 ; Zheng, Rui1 ; Qu, Weina1 ; Xianghong Sun
刊名	FRONTIERS IN PSYCHOLOGY
	2016-04-29
通讯作者邮箱	sunxh@psych.ac.cn
卷号	7 期号:April 页码:1-11
关键词	microblogging Sina Weibo continuance intention expectation confirmation model gender differences
ISSN号	1664-1078
通讯作者	Xianghong Sun
英文摘要	Sina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit and perceived critical mass, and the gender effect to construct a theoretical model to explain and predict these user intentions. The model is then tested via an online survey of 498 Sina Weibo users and partial least squares (PLS) modeling. The results indicate that the continuance intention of users is directly predicted by their perceived usefulness of the service (beta = 0.299), their satisfaction (beta = 0.208), and their habits (beta = 0.389), which jointly explain 65.9% of the variance in intention. In addition to the effects of these predictors on the continuance intentions of Sina Weibo users, an assessment of the moderating effect of gender suggests that habit plays a more important role for females than for males in continuance intention, but perceived usefulness seems to be more important for males than for females. The implications of these findings are then discussed.
学科主题	心理学
WOS标题词	Social Sciences
类目[WOS]	Psychology, Multidisciplinary
研究领域[WOS]	Psychology
关键词[WOS]	EXPECTATION-CONFIRMATION MODEL ; INFORMATION-SYSTEMS CONTINUANCE ; STRUCTURAL EQUATION MODELS ; SOCIAL NETWORKING SITES ; PERCEIVED CRITICAL MASS ; PLANNED BEHAVIOR ; TECHNOLOGY ACCEPTANCE ; SERVICE CONTINUANCE ; USER ACCEPTANCE ; INTERNET USE
收录类别	SSCI
语种	英语
WOS记录号	WOS:000375110700001
内容类型	期刊论文
源URL	[http://ir.psych.ac.cn/handle/311026/19983]
专题	心理研究所_社会与工程心理学研究室
通讯作者	Xianghong Sun
作者单位	1.Chinese Acad Sci, Inst Psychol, Beijing 100101, Peoples R China 2.Univ Chinese Acad Sci, Beijing, Peoples R China 3.Ludong Univ, Sch Educ Sci, Yantai, Peoples R China
推荐引用方式 GB/T 7714	Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,et al. Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects[J]. FRONTIERS IN PSYCHOLOGY,2016,7(April):1-11.
APA	Wang, Lingyu,Zhao, Wenguo,Sun, Xianghong,Zheng, Rui,Qu, Weina,&Xianghong Sun.(2016).Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects.FRONTIERS IN PSYCHOLOGY,7(April),1-11.
MLA	Wang, Lingyu,et al."Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects".FRONTIERS IN PSYCHOLOGY 7.April(2016):1-11.